Is your Blog Helping Your Web-site?

Okay right now we know articles is king. And naturally since i’m creating our blogs, (remember blogs is certainly short slang for Websites – which is what all their “formal and official” identity is), almost all of our data is going to be “unique” and “Original”. Yet once in a while, since we could only individuals, and since we simply cannot “create” more and more data, we can copy data from other sites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing anything.

Now allow me to make this apparent. If you are supplying a service to people, where your primary business should be to offer away links to other places exactly where people can get information, in other words you are a repository where people come to get backlinks, because you already have all the homework – that is fine. Because what you will loose in content material, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE ARRIVES AT – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the only parameter a great Search Engine discusses. Not by a long taken.

This is a critical point to keep in mind. All we definitely will talk about, just about every method, via content to email to data to whatsoever, has yet one objective in mind. To consistently and constantly boost and build your site “hits”. To ensure you have a great ever-growing “fan” club “motivated” because of the provider you are providing, to come back. Therefore please differentiate involving the end goal as well as the methods. Content material (discussed in our first article) is a technique towards the aim of getting listed in a good status on a google search, and the target is to experience people use and come to your web site or blog, and produce a “buzz” about this. (We will certainly talk about that much later inside our series. )

Let us go back to content for your moment. Below we are dealing with something that every writers learn about and are familiar with. Text, words, phrases. Original, unique textual content.

So in order to continue on our personal fairly reasonable path, all of us will now pay attention to the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Before explaining precisely what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more carefully.

If you have a site selling curly hair beauty helps, you will want to promote your materials writing content material around everything you are selling. Obviously if you create something about the difference between different models of dish washers, this is not gonna relate to the “subject matter” and content material of your internet site. So you is going to write content around nice hair supplies. You are likely to write articles on good hair care, in order to dye nice hair, how to get rid of split-ends, how often to hair shampoo etc . etc .

Our magic hair webpage is called “Hair Is Certainly not Forever”. Yet this is the site for the time being and we will keep it as we complement. hairisnotforever also offers a blog page. This blog we will phone “SilkyFairHair” and we’ll put it, for the sake of our example in under the name of the proprietor who may be aptly named Mr. Nor Hair. So now we have the following:

1 . Web page – Wild hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)

These types of names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles specially when I be able to the article for the importance of choosing the best name.

Therefore Mr. Nor Hair wonderful wife, Mrs. Purple Scalp work together. They will create this website, get all the necessary products to sell anything on it, set a couple of articles or blog posts about curly hair and settle-back and wait for the people to come beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in English, “Knock. Knock. Good Morning! Anyone Home? inches

Okay the head of hair couple learn about keywords. And so they create articles in which EVERY sentence has the phrase hair in it (or balding). Although hair is the name of the game. They make sure their articles is main, and once they may have written two HTML internet pages of locks articles, logically placed by way of a cousin the graphic designer (who is normally bald) surrounding the advertisements for the purpose of hair products and now they think they are completed!

Woah! Certainly not by a VERY LONG SHOT! And here is just where it gets depressing with respect to the uninformed and non-dedicated people.

I want to deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, different types. A key word is something that the search engine looks for and validate (in our day), to use as one of many parameters concerning how to list your site.

The keywords we refer to are in two distinct and totally different locations. The initially in the site header within the site. about what is known as the section just for “meta” tags. We should deal with meta tags in a unique article, however let us simply just say these are the keywords most search results look for (with their “bots”) when visiting your web sites. An example coto tag just for keywords on our site may appear like this:

Again inside our article(s) in meta tags we will discuss these keywords, and the meta tag, but for at this point take that as a given these are a few of the keywords that is to be in the traguardo tag.

When the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta label and presumed that was what the internet site was about and listed the web page under the ones keywords. It was caught on immediately, and humans getting the handy devils they are really, began detailing keywords that had not do with their sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)

So adult porn sites especially, adopting this kind of as yet some other “fool the engine” technique, would set keywords like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous term and voila, more traffic.

And so in the limitless battle Search engines like google caught about, and performed a few details. They deprecated the importance of your keywords in the meta tags matching to their algorithms, UNLESS this article on the site in fact did match the keywords. Of course , this was not enough as porn sites will set “real” articles around their particular stuff. I will give you a SUBSTANTIAL example that i find funny, but it is very serious.

In a single of my posts on my blog, you can observe my bio which is noticed by search engines. The other day I just received an email from an old flame of mine declaring “I freaked out. I just googled you, under Wyatt Gross Copy writer, and you are linked to a site about tushy’s! inches So I choose and Yahoo it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” and I simply click and get led to an alternative site (no url below as I do not want to publicize that site with respect to obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content within the internet, MY PERSONAL profile to use around all their porn advertising campaigns. UGH! Nevertheless, you see that is normally how handy people are!

(Here we are never going to talk about “splogs” – that means “spam blogs” yet. But keep it in mind. )

Okay now what happens — not in theory but in practice.

Two scenarios: 1 . You could have keywords inside your meta marking (and you ought to have them! ) The little Google search “bot” (that is a software package whose job it is to travelling around the Net, never sleeps and never eats and gets into all those porno sites too!, and sees information on PRETTY MUCH ALL sites therefore the information could be categorized), reaches our web page of hairisnotforever and states the keywords on the web page. Then this little android makes a overview of the web site. Then the methods take over and match the keywords in the meta tags towards the text and stuff with your site. (Remember Search Engines avoid “see”, they may be NOT visual (males will be visually oriented not Search engines like yahoo! ) hence graphics are generally not taken into account if you use the oll (derb) tag. ) The algorithms get more and even more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember initial content! )

2 . You have no keywords in your coto tag hence the engine merely looks at your articles.

So each of our happy few figures ok lets position the word wild hair say, atlanta divorce attorneys sentence by least three times. NO! May do that. Excessive use of a key word is a red-flag to a Internet search engine and you will be penalized for it! It ought to be used and used regularly, but NOT overused.

Now at the time you Google just for hair products using the word “balding”, the Search Engine has the key word, and based upon a million buying provera online guidelines decides what position for this specific key phrase, hairisnotforever could have, and rss feeds it out.

So our few figures the particular hell. All of us will also sell off mascara, and in addition they put in an image advert as well as the word wimpernfärbung in their keywords, without having virtually any content for doing it. Well then will likely to be listed seeing that the last from the last of your last for any individual looking for “mascara”. So in this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta indicate. ”

Alessandra Moro

About Alessandra Moro

View all Posts

Sono nata a Verona sotto il segno dei Pesci; le mie radici sono in Friuli. Ho un fiero diploma di maturità classica ed una archeologica laurea in Lettere Moderne con indirizzo artistico, conseguita quando “triennale” poteva riferirsi solo al periodo in cui ci si trascinava fuori corso. Sono giornalista pubblicista dell’ODG Veneto e navigo nel mondo della comunicazione da anni, tra carta, radio, tv, web, uffici stampa. In questo insidioso mare, sono stata vittima di naufragi, oggi galleggio. Per fortuna so nuotare. Ai tempi in cui fare giornalismo significava avere un bel e buon lavoro, ho fatto (anche) l’autrice: tra le realizzazioni, uno dei primi programmi web-radiofonici, un programma tv dedicato al cinema con ospiti in diretta, una rubrica di recensioni dvd musicali e, bei tempi, interviste in giro per l’Italia a Vittorio Storaro, John Carpenter, Carlo Lizzani, Marco Risi, Tinto Brass…) Prima di Sportbloggers? Sono stata orgogliosa addetta stampa per la classe velica Flying Dutchman, all’interno della Federazione Italiana Vela. Altro? Leggo, scrivo, cucino, curo l’orto, mi diverto su facebook; ho giocato a volley per 25 anni e fino a sei mesi prima della nascita di mia figlia. Le passerò il testimone, spero. Volley, o qualunque altro sport che la faccia crescere sana fuori e dentro.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *


Questo sito usa Akismet per ridurre lo spam. Scopri come i tuoi dati vengono elaborati.