Is your Blog Promoting Your Website for your company?

Alright so now we know content is king. Of course since people are creating our blogs, (remember blogs is usually short slang for Weblogs – which is what the “formal and official” brand is), almost all of our information is going to be “unique” and “Original”. Yet regularly, since people are only real human, and since we simply cannot “create” more and more data, we will copy information from other internet sites. That is fascinating. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now let me make this clear. If you are giving a service in people, where your primary business is to offer out links to other places just where people might get information, in other words you are a repository where persons come to get links, because you already does all the analysis – that may be fine. Since what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PERSONS VISITING. And content is usually not the only parameter an Search Engine examines. Not by a long taken.

That is a critical indicate keep in mind. All kinds of things we will certainly talk about, every single method, right from content to email to prospect lists to anything, has yet one goal in mind. To consistently and constantly increase and build your web site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the program you are selling, to come back. So please differentiate involving the end goal as well as the methods. Content (discussed within our first article) is a approach towards the target of getting listed in a good position on a google search, and the goal is to experience people work with and arrive to your web-site or blog, and produce a “buzz” about it. (We will certainly talk about this much later within our series. )

Let us get back on content for that moment. In this article we are talking about something that pretty much all writers know about and are familiar with. Text, words and phrases, phrases. Basic, unique text message.

So to be able to continue on our very own fairly rational path, we will now give full attention to the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Just before explaining what exactly these are and either the importance or total invalidity and worthlessness these days, (and this is on with debate) i want to define keywords more properly.

If you have a website selling curly hair beauty assists, you will want to sell your materials writing content material around buy ditropan what you are selling. Naturally if you compose something about the between different models of dishwashers, this is not going to relate to the “subject matter” and content of your site. So you definitely will write articles around nice hair supplies. You are likely to write article content on good hair care, method dye nice hair, how to get reduce split-ends, how often to hair shampoo etc . etc .

Our magic hair web-site is called “Hair Is Not really Forever”. Nonetheless this is each of our site at the moment and we will keep it as we complement. hairisnotforever also offers a blog. This blog we will call up “SilkyFairHair” and we will put it, with regard to our case in under the name of the proprietor who’s aptly called Mr. Neither Hair. So now we have as follows:

1 . Web Site – Head of hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)

These names ARE important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles in particular when I get to the article at the importance of finding the right name.

Hence Mr. Nor Hair and his wife, Mrs. Purple Hair work together. That they create the site, get all of the necessary stuff to sell a thing on it, create a couple of articles about frizzy hair and sit back and wait for the people to come beating the “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in English language, “Knock. Knock. Good Morning! Anyone Home? ”

Okay the Hair couple find out about keywords. And so they generate articles through which EVERY term has the phrase hair in it (or balding). Although hair is the name of the video game. They make sure their content material is first, and once they have written two HTML webpages of curly hair articles, logically placed by their cousin the graphic singer (who is normally bald) throughout the advertisements with respect to hair products and now they presume they are done!

Woah! Not by a PROLONGED SHOT! Here is wherever it gets depressing for the purpose of the uninformed and non-dedicated people.

Allow us to deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, groups. A key phrase is something which the search engine can look for and validate (in our day), to use as among the parameters in order to how to list your site.

The keywords we all refer to are in two distinct and totally different locations. The earliest in the page header for the site. in what is known as the section meant for “meta” tags. We definitely will deal with meta tags in a distinct article, however let us just say these are the keywords most search engine look for (with their “bots”) when visiting your web sites. An example destinazione tag for the purpose of keywords in our internet site may appear to be this:

Again within our article(s) on meta tags we will go over these keywords, and the meta tag, but for at this time take it as a offered these are a number of the keywords that is in the traguardo tag.

If the Search Engine technology first shot to popularity and meta tags were applied, the keywords tag was critical. Search engines like google looked at the keywords inside the meta draw and thought that was what the internet site was about and listed the web page under some of those keywords. This was caught up on immediately, and humans currently being the crafty devils they can be, began listing keywords that had not do with the sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Arrives at & Eyeballs)

So adult sites especially, adopting this as yet an additional “fool the engine” approach, would put keywords like “hair”, “technology” etc . into their meta tags, and provide the site an innocuous identity and bam !, more traffic.

Therefore in the never ending battle Search engines like yahoo caught upon, and do a few issues. They deprecated the importance with the keywords in the meta tags relating to their algorithms, UNLESS the content on the site basically did meet the keywords. Of course , this was not enough when porn sites will set “real” content material around their particular stuff. Let me give you a GENUINE example that we find funny, but it is very serious.

In a single of my own posts on my blog, you can watch my biography which is noticed by search engines like yahoo. The other day I just received a message from an oldtime flame of mine expressing “I freaked out. I just googled you, under Allen Gross Copy writer, and you are linked with a site about tushy’s! inch So I choose and Yahoo it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and definitely I just click and acquire led to an additional site (no url in this article as I will not want to publicize that site for obvious reasons) and I arrive to a porno site which will ripped off, of all the content on the internet, MY PERSONAL profile set around their particular porn ads. UGH! But you see that is normally how crafting people are!

(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )

Okay now what happens – not in theory but in practice.

Two cases: 1 . You could have keywords in your meta marking (and you ought to have them! ) The little Internet search engine “bot” (that is a software package whose job it is to travelling around the Internet, never rests and never feeds on and gets into all those porn sites too!, and covers information on ALL OF THE sites and so the information can be categorized), goes to our site of hairisnotforever and reads the keywords on the page. Then this little robot makes a snapshot of the web site. Then the methods take over and match the keywords inside the meta tags towards the text and stuff with your site. (Remember Search Engines no longer “see”, they may be NOT video or graphic (males happen to be visually focused not Search Engines! ) thus graphics are generally not taken into account if you do not use the kosmos tag. ) The algorithms get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember initial content! )

2 . You could have no keywords in your destinazione tag and so the engine simply just looks at your content.

So the happy couple figures alright lets put the word head of hair say, in every sentence in least 3 times. NO! No longer do that. Overuse of a key word is a red-flag to a Google search and you will be punished for it! It must be used and used usually, but NOT over-used.

Now at the time you Google for the purpose of hair items using the word “balding”, the major search engines has the key word, and dependant on a million guidelines decides what position regarding specific key phrase, hairisnotforever could have, and feeds it out.

And so our couple figures what the hell. All of us will also promote mascara, they usually put in a photo advert plus the word wimpernbetonung in their keywords, without having any content correctly. Well then will be listed while the last from the last for the last for any person looking for “mascara”. So because of this lesson the formula is:

“Content+Keywords in the content+Keywords in Meta label. ”

Alessandra Moro

About Alessandra Moro

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Sono nata a Verona sotto il segno dei Pesci; le mie radici sono in Friuli. Ho un fiero diploma di maturità classica ed una archeologica laurea in Lettere Moderne con indirizzo artistico, conseguita quando “triennale” poteva riferirsi solo al periodo in cui ci si trascinava fuori corso. Sono giornalista pubblicista dell’ODG Veneto e navigo nel mondo della comunicazione da anni, tra carta, radio, tv, web, uffici stampa. In questo insidioso mare, sono stata vittima di naufragi, oggi galleggio. Per fortuna so nuotare. Ai tempi in cui fare giornalismo significava avere un bel e buon lavoro, ho fatto (anche) l’autrice: tra le realizzazioni, uno dei primi programmi web-radiofonici, un programma tv dedicato al cinema con ospiti in diretta, una rubrica di recensioni dvd musicali e, bei tempi, interviste in giro per l’Italia a Vittorio Storaro, John Carpenter, Carlo Lizzani, Marco Risi, Tinto Brass…) Prima di Sportbloggers? Sono stata orgogliosa addetta stampa per la classe velica Flying Dutchman, all’interno della Federazione Italiana Vela. Altro? Leggo, scrivo, cucino, curo l’orto, mi diverto su facebook; ho giocato a volley per 25 anni e fino a sei mesi prima della nascita di mia figlia. Le passerò il testimone, spero. Volley, o qualunque altro sport che la faccia crescere sana fuori e dentro.

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